Did you ever eat at a restaurant that serves western food? If so, do you remember what the menu looked like? But how are they different?
Most Western restaurant menus do not have as many pictures as Chinese ones do. In some nice western restaurants, the menus might not have any pictures at all. If you order a burger, the menu might tell you that the burger has cheese, ketchup and mustard. The menu can also tell you how the food is cooked － for example, whether it is fried or steamed (蒸).
Western restaurants use many different ways to design(设计) their menus and make them more attractive. In fact, there is a whole industry called "menu engineering", according to the BBC. Menu engineers are people who are really good at designing menus. A well-designed menu can tell customers to eat certain dishes. It can even make them believe that your restaurant's food is of higher quality, even if they never eat the food before.
It's better than just writing "steak" in their menu, a restaurant might write "sizzling steak". This makes the steak sound more delicious.
Also, it is known that people pay the most attention to the dishes at the top of a page. As you can see, menus are not just simple lists of food!
A. The most important thing is to think of new dishes as specials. B. For example, using description words like "juicy" or "cheesy" can help dishes sell better. C. Their menus can make sales more and change customers'(顾客) minds. D. This is the best place for dishes that you want customers to have a try. E. Western restaurant menus are quite different from Chinese restaurant menus. F. But most Western menus show a list of what each dish has. |
