It was meant to connect us, make us smarter and our lives easier. And it has. But there's at least one comer of life where the Internet has made things so much more difficult: gift giving.
Once upon a time, if you were struggling to find a present for a loved one, there were easy options to fall back on-DVDs, CDs, video games and other physical media. This wasn't even that long ago, but now it's been snatched from our grasp by the Internet offering us the chance, at a relatively low cost, to watch, listen to or read whatever we want, whenever we want. With everything already watched, listened to, or read, buying a present has become near impossible.
Therefore, we all have to work at becoming perfect gift givers, taking all factors into consideration and searching high and low to seek out the ideal present. If we go the extra mile, there's less chance that the person we have in mind has already bought what we're considering online.
But as I now consider this exact plan of action, I'm thinking perhaps it's not all that bad. Maybe the Internet is delivering us a lesson, firm but fair: the era of half-baked present purchasing is over and it's time to go hard or go home.
In this era of immediate satisfaction, if you want to give someone a useful present, you do have to actually go to the effort of sourcing something nice for them. Perhaps that's making for a more rewarding gift experience for all involved. And perhaps it also means fewer gifts that are given as an excuse and end up being unused.
