The Age of Information is bulging: if you tried to download all the data available today, you'd need more than 180 million years to do so. But you are wrong to assume that all information would stimulate a boost of innovation to match the output of data. Indeed, the last time we found ourselves in a period of significant innovation was over 120 years ago, called the Age of Insight.
Innovations, big or small, start with a new idea. Often, these ideas occur as a moment of insight —the result of a novel connect ion in our brains made between existing and new information. Studies show insights involve quiet signals deep in the brain. Anything that helps us notice quiet signals can increase the chance of insights. However, it's becoming more challenging to find those signals today, every moment filled with an endless supply of content.
Besides, we also want to increase the quality of them to sort through big new ideas and find the really valuable ones that can be hard to measure. Launched in 2015, the Eureka Scale （尤里卡量表）allows us to assess the strength of our insight experiences on a five-point scale, namely, intense emotions, motivation, memory advantage, aftershocks, and following ideas. The Scale combines these five variables into a single value to define the importance of a new idea and has broad applications for measuring and improving individual and organizational performance. Even it can be used to measure the impact of different kinds of work environments and learning approaches on participants' growth. The level-5 insight, involving the richest emotion, motivation, and lasting impact, holds the greatest significance.
In order for organizations to benefit from another age of insight, it's not enough to try to access more data or increase the number of insights we generate. Instead, it's about making space for the biggest ideas to emerge from all the information. Using the Scale as a way to measure how important ideas are will enable better decision-making toward practical and competitive outcomes. If we're to enter a new age of insight, we must make timely and necessary changes to design our environments for the best insight possible to surface.
