In simpler times, we never had to consider a loved one's privacy when gift-buying. But as technology has continued its high-speed advance and growth at all costs, many companies and the products they create have long been skirting(回避) adequate data and privacy protection, leaving users at risk. For example, the audiobook reader you give to your children to send them to sleep at night now captures (捕捉) data on what they like.
As we continue to integrate (整合) the Internet into more of our devices and cover our homes and lives with cameras, microphones and trackers, the lack of data protection and privacy is becoming dangerous. Very few companies are being honest about how they collect, store and use data, and the only loser is the very individuals who use these products.
But that, right there, is the one chance consumers have to turn the tide.
The change starts with us. Buying a small device isn't simply buying a product anymore; it's a conscious decision about whether you trust the company behind it to work in your best interests and keep you safe. It's your responsibility as a consumer to be aware of this choice and act on it. In an ideal future, it won't require hours of research一whether done by the buyer or by organizations一to buy safe, responsible products. But for now, it's the best option available as these companies continue to get a free pass.
We can demand more. We must demand more. We can demand that privacy and security be taken seriously by the companies who build the products we buy. Yes, technology has vastly improved our lives, but that shouldn't come at the cost of our safety. So if you want o give someone a gift, give them the gift of privacy. It's the only way to make the Internet -and our lives-a little safer in this digital world.
