Since the Beijing Winter Olympics kicked off Feb. 4th, the adorable Games mascot—a panda enveloped in an ice crystal shell— (become) a favorite among competitors, sports fans and the media.
Enthusiasm for the mascot purchase has led to a (short) of products, with many netizens complaining that it's too difficult to acquire Bing Dwen Dwen doll.
Zhang Zhicheng, a spokesman for the National Intellectual Property Administration, said, "the difficulty buyers face (get) merchandise (指定商品) demonstrates the country's stronger and (comprehensive) protection of Olympics symbols. " People were told they could do and couldn't do well before the Games. They knew they would have to go to licensed (获许的) online or physical shops (buy) Games-related merchandise.
"Not just does the mascot have Olympics symbol protection, it also receives patent, trademark and copyright protection, " Zhang said at a news conference (organize) by the 2022 Beijing Media Center, " Comprehensive intellectual property protection guarantees the rights and interests of IPR owners and promotes the spread of Olympics culture, " he said.
The strong protection of Olympic (symbol) and countermeasures against IPR violators have also shown that China is on its way to being an IPR power, which will help us build a good global reputation and encourage innovators.
