Many people have participated into lots of virtual meetings these years. Some research shows this adjustment might not impact workplace productivity to any great degree. A new study, though, suggests otherwise.
In the study, 602 participants were randomly paired and asked to come up with creative uses for a product. They were also randomly selected to work together either in person or virtually. The pairs were then ranked by assessing their total number of ideas, as well as those concepts' degree of novelty, and asked to submit their best idea. Among the groups, virtual pairs came up with significantly fewer ideas, suggesting that something about face-to-face interaction generates more creative ideas. The findings could stiffen employers' resolve to urge or require their employees to come back to the office.
"We ran this experiment based on feedback from companies that it was harder to innovate with remote workers," said lead researcher Melanie Brucks. "Unlike other forms of virtual communication, like phone calls or e-mail, videoconferencing copies the in-person experience quite well, so I was surprised when we found meaningful differences between in-person and video interaction for idea generation."
When random objects were placed in both the virtual and physical rooms, the virtual pairs of participants spent more time looking directly at each other rather than letting their look wander about the room and taking in the entire scene. Eyeing one's whole environment and noticing the random objects were associated with increased idea generation. On platforms, the screen occupies our interactions. Our look wavers less. "Looking away might come across as rude," said Brucks, "so we have to look at the screen because that is the defined context of the interaction, the same way we wouldn't walk to another room while talking to someone in person."
Like most educators, Brucks has primarily taught virtually in the past three years, and she did notice some benefits of the approach as well. Her students were more likely to take turns speaking and her shyer students spoke up more often, rid of the anxiety that comes from addressing a large classroom. Brucks found that one solution to improving virtual idea generation might be to simply turn off the camera, for her students felt "freer" and more creative when asked to do so. And this may be sound advice for the workplace.
Virtual teamwork can't replace face-to-face teamwork. Idea selection proficiency (能力) is only valuable if you have strong options to select from, and face-to-face teams are the best means to generate winning options. Perhaps the workplace will find a compromise—a sweet spot in the middle that balances working from both home and office.
